The Influence of Product Quality, Brand Image, and Price on Purchase Decision of Cimory Yogurt Drink: A Case in the Special Region of Yogyakarta

This study aims to determine the effect of product quality, brand image, and price on purchase decision cimory yogurt drink in Special Region Yogyakarta. The population this were people who had purchased consumed Cimory drink. sample was 100 respondents selected based predetermined criteria under probability sampling technique cluster (area) random sampling. data collection used is questionnaire. Data analysis with multiple linear regression processed using SPSS. results indicate that have a significant positive decisions partially simultaneously.